Client Comes First

Deciding to build a custom home is the dawn of an incredible adventure. Often clients have an idea of the home they would like to build but are unsure of how to assemble the pieces. Rock Cliff Custom Homes embodies the philosophy of customer first and takes great pride in working with their clients to bring their vision to life. The client drives the ship with the help and expert knowledge of business owners, Ali and Roman Rockliffe, and their capable team.

Rock Cliff Custom Homes’ mission is to ensure their clients understand the intricacies of building a home and become intimately involved in the process as the build is taking place. The Rock Cliff family takes the time to teach the client the inner workings of their home so they are able to receive the most value and enjoyment out of the custom features. Throughout this process, the bond grows and the trust between builder and client is solidified. Sarah D’Souza describes her experience, “We built our first custom home in Southeast Oakville with Rock Cliff homes. It was a great experience from beginning to end. Ali and Roman are genuine, professional and truly care about making your home the best it can be. We were unfamiliar with the whole process as it was our first build and they helped make it very seamless and comfortable. The Rock Cliff team provided us with the guidance we needed from permits, trades, design to architecture.”

The Rock Cliff Custom Homes team do not offer a box approach but rather work with
the client to shape their dream home. Over the past ten years, they have built homes in various styles including contemporary, modern, traditional and Muskoka cottage. Each has produced a finished product they are extremely proud of to this day.

Client satisfaction is guaranteed via a tested method of managing expectations. Rock Cliff Custom Homes has developed a sophisticated system that builds a bridge between builder, designer, trades and client. This software is a way to keep surprises at bay and provide the entire team with transparent access to every stage. Clients can stay as close to the project as they wish by monitoring the interactions online. Ali remarks, “Building a custom home is potentially the most expensive purchase a family will invest in – we love that we can make the experience a smooth and joyful one.”

Q & A


We are a full service building company. We offer architectural plans, custom designs and stay involved from start to finish. We accommodate various building styles and are able to complete the home to our clients’ anticipated high standards.


When new clients come in without a specific idea, we work together to come up with a great design. It is so satisfying to watch the excitement in their eyes as the ideas begin to take shape.