Bruce Etherington & Associates specializes in the unique application of a time-tested asset class designed to preserve capital and enhance yield while protecting our clients’ equity portfolios from as much as a 50% bear market correction.

Recognizing that the financial ideas of man/woman are fallible and that no one person can see around corners into the future, we believe that there isn’t anyone in the world who can tell their clients exactly what lies ahead. Thus, at Bruce Etherington & Associates, we rely upon the time-tested advice dispensed between 2,000 and 3,500 years ago and contained in the world’s best-known and most reliable library of 66 books, commonly known as the Bible.

In this library, the Word of God refers to the subjects of faith and salvation over 500 times however it specifically addresses the topic of money and possessions in over 2,350 verses of the 66 books.

We believe that God’s Word refers to money and possessions almost five times more often than it does the subjects of faith and salvation because of the fact that men/women, in most and/or many cases, misuse, misappropriate, mismanage, and/or generally mess up the financial blessings which have been showered upon them.

In the first book of this library, there is time-tested advice, known as “Joseph’s 20% Rule”, which if followed, will mean that a client will never have another bad financial day for the rest of their lives.

This information is not and has not been invented by man but rather, has been time tested and is considered truth by over 1/3 of the earth’s population.

If you are not aware of and/or are intrigued by the financial resource mentioned, which is infallible and can dramatically help you deal with the capital with which you’ve been blessed as well as properly allocate “the extra” to the service and benefit of mankind through creative social legacy planning, then please call us.

While we generally act only on or as a result of a private client referral, we have invested in this Invidiata Magazine, in order to expand our potential impact of being a blessing to others.

Since we have been significantly blessed in so many ways, we feel a major social responsibility to help those who wish to help themselves and in the process, help others, by preserving capital, enhancing yield, reducing and/or eliminating taxes, and making this world a better place than they found it, both while they live and through creative estate planning, when they die.

“It’s a privilege to be associated with the quality organizations that you will find in this magazine, and thus, we look forward to hearing from you, if in fact, you are intrigued by the words we have shared and wish to explore the principles which we practice daily. ”

– Bruce Etherington, BA, CLU, CHFC, CFP

“Helping You Help Others”